The global platform Roblox (NYSE: RBLX) enables millions of people to share their unique experiences, and BMG, the world's fourth-largest record company, has announced a strategic partnership to bring BMG's vision to the Roblox metaverse. In the wake of prior claims of infringement involving BMG-controlled songs and recordings, a strategic agreement was reached.
BMG's highly artist-centric strategy and its bold move to bring state-of-the-art technology to assist maximize their progress complement Roblox's dedication to empowering the community" said Jon Vlassopulos, Vice President and Global Head of Music, Roblox. With our partnership with BMG, we'll be enabling them to strengthen their core competency as innovative musicians by giving them new ways to reach and engage fans, as well as expanding new commercial opportunities."
BMG Vice President Global Digital Partnerships & Strategy Christopher Ludwig talks about how Roblox has helped millions of gamers and shows how it's possible to expose new generations to music they love. We are looking forward to embracing the opportunities Roblox offers."
Roblox provides a perfect opportunity for the next generation of music fans to discover, share, and get closer to music and artists they love through the billions of hours people spend playing it every month. Through interactive music and virtual merchandise, Roblox can connect artists, labels, and publishers with millions of fans and drive new revenue streams. Roblox also offers artists, labels, and publishers an innovative way to reach fans and drive revenue.
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A Brief History of BMG
BMG – established. Records Inc. was founded in 2008; it is the world's fourth-largest music company, the first new global player in the streaming age of music, and a record label and music publisher at the same time. BMG, named among the World's Most Innovative Companies by Fast Company in 2020, has a unique pitch - an intense focus on fairness, transparency, and service for its artists, songwriters, and publishers.
More than three million songs and recordings are now distributed through BMG's 20 offices across 12 core music markets, including some of the most renowned and successful catalogs in the history of popular music. BMG's comprehensive services include music production, films, books, artist management, merchandise, neighboring rights, and live event management in addition to publishing and recording music.
A Bertelsmann company, BMG is owned by international media, services, and education company Bertelsmann, which also owns the broadcaster RTL Group, the trade publisher Penguin Random House and the magazine publisher Gruner + Jahr among other content businesses. The company aims to be the top music company to work with because it benefits artists through multiplatform expansion, an integrated technology platform, and its commitment to helping them maximize income with. www.bmg.com
With a mission to build a platform that allows billions of users to share experiences, Roblox (NYSE: RBLX) aims to be a leader in human co-creation. There are millions of immersive digital experiences available to people around the world every day as they spend time with friends.
These experiences have all been made by the Roblox community. Roblox currently has more than eight million creators. To foster creativity and positive relationships between people across the world, we believe in building a safe, civilized, and diverse community. Visit corp.roblox.com for more information.